bz* Design Studio

, Buenos Aires, ARG

bz* Design Studio

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bz* Design Studio

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Proyecto

Jauregui

Identidad de marca para JAUREGUI, firma de indumentaria de Buenos Aires definida por una elegancia contemporánea. El sistema se articula mediante un wordmark de carácter fuerte y un monograma escultórico, escalando con serenidad entre etiquetas, packaging y piezas editoriales.

Services

Brand Identity

Logo design

Year

2025

Client

Jauregui

Stack of black-and-white Deadpan shipping boxes: a large white box on top with a distressed black smiley face logo (X eyes, tongue out), and beneath it several black boxes printed with small white icon patterns and “Deadpan” branding on the sides, all against a pitch-black background.
Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Un monograma que sintetiza elegancia, equilibrio y carácter.

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

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