bz* Design Studio

, Buenos Aires, ARG

bz* Design Studio

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bz* Design Studio

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Proyecto

Undercraft

Undercraft explora el cruce entre el oficio artesanal y el diseño contemporáneo. A través de tipografía custom y formas orgánicas, el proyecto traduce la materialidad y el trabajo manual en un lenguaje visual moderno, alineado con el carácter crudo y expresivo de sus objetos.

Services

Brand Identity

Logo design

Year

2025

Client

Undercraft

Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.
Angled stack of white business cards with lavender-coloured edges leaning against a purple wall; the top card shows a small gradient pill logo and “Circular” in the top right, plus contact details at the bottom.

El oficio artesanal, traducido en un lenguaje visual propio.

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.

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