bz* Design Studio

, Buenos Aires, ARG

bz* Design Studio

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bz* Design Studio

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Proyecto

MGM

Sistema de identidad para MGM, empresa de movimiento de suelos en Tandil. La propuesta traduce su carácter industrial en un lenguaje directo y funcional: formas geométricas sólidas, un monograma que evoca la transformación del terreno y un sistema donde diseño y función conviven.

Services

Brand Identity

Brand guidelines

Year

2026

Client

MGM Movimientos de Suelo

Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.
Deadpan wordmark on black: bold white “Deadpan” in italic sans-serif, preceded by a distressed white smiley face logo (crossed-out eyes, tongue sticking out) on a solid black field.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Black metallic foil pouch photographed from above, printed with a glossy white distressed smiley face logo (X eyes, tongue out) in the centre, faintly showing small white icon patterns beneath.

Más que mover tierra, allanamos el camino de tu proyecto.

Tiled pattern of small white Deadpan icons—including toilets, rainbows, skulls, plungers and spray bottles—scattered across a solid black background.
Black bucket hat floating against black, embroidered at the front with the distressed white Deadpan smiley face logo (X eyes, tongue out).
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

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